Work I

Did for...

ADVENT

I deepened my expertise in digital design by blending creativity with analytics. I led the full redesign of the company’s website in Webflow, creating a bold, modern experience that increased conversion rates by 11%. From wireframes to final layouts, every decision was backed by data—using tools like Google Analytics 4, Microsoft Clarity, and A/B testing software to guide improvements and optimize user journeys. ADVENT was where I truly learned to design with purpose—combining creative vision with strategic data to produce high-impact, multi-channel work.

Website, Landing Pages, and Presentations

I led website management—from adding new locations and providers to tracking performance through data analytics and A/B testing. A major highlight was the full website redesign, where I designed every page and partnered with our SEO team to bring it to life. The goal was to create a site that felt fresh, clean, and bold within the healthcare space, as well as having an emphasis on being mobile friendly. The result? A +11% increase in conversion rate. Post-launch, we implemented A/B testing software to drive ongoing improvements—running everything from button color tests to complex multivariate experiments, ensuring the site never stayed stagnant.

My role went far beyond design. I managed the entire site—building new landing pages, updating provider bios, and launching location-specific pages while also running continual A/B tests to drive conversion growth. I also expanded my technical toolkit through platforms like WordPress, Beaver Builder, and Webflow. View website here >>

Print Collateral & Advertising

At ADVENT, I helped elevate the brand by maintaining consistency across digital and print channels. I collaborated with internal teams to design a wide range of materials—flyers, forms, and brochures used across clinics. A key project was expanding the core patient brochure from four pages to a six-panel trifold, improving both the layout and copy for better readability and flow. I also designed billboards and programmatic/display ads to support quarterly marketing campaigns, ensuring all creative aligned with the refreshed brand identity.

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Email Marketing

At ADVENT, I led email marketing efforts using Mailchimp to engage current and prospective patients. I designed and maintained bi-weekly newsletters with a 35% open rate, 3% click rate, and a 2% appointment conversion rate. I also wrote and launched a six-part email drip campaign to nurture leads, achieving a 30% open rate and 5% click rate. To support these efforts, I created eight lead magnets—including an online quiz, downloadable guides, and webinars—to drive contacts into the funnel. I also developed a detailed tracking system to monitor lead performance and conversions across six marketing channels.