I designed The Gravel Pit Tavern logo with a focus on creating a clean, contemporary look that still felt edgy and true to a bar atmosphere. My process began with research into restaurant and bar branding, followed by several iterations exploring different styles and badge formats. Through refinement and testing, I landed on a final logo that balances simplicity with a bold, distinctive identity.

Once the logo was finalized, I extended the brand across various materials including business cards, pizza boxes, and bar glasses. Each piece was designed to reinforce the tavern’s bold, modern identity while staying cohesive across print and product applications.